Brand Opportunity:
Visual Identity & Packaging
for NUYO COFFEE
My Role:
I craft brand identities that resonate with purpose and authenticity. When Nuyo Coffee—a premium organic roastery with roots in both New York and Puerto Rico—set out to build their brand, they turned to me to help tell their story through creative use of vibrant colors and hand drawn elements across all branded touch-points. Founded by a New Yorker who purchased a coffee farm in Puerto Rico to champion sustainable farming and artisanal roasting, Nuyo Coffee needed a bold identity and strategic launch to introduce their exceptional roasts to the world.
Nuyo Coffee wanted to develop a cohesive brand that resonated with urban professionals and millennials, reflecting their mission of sustainability, quality, and a deep connection to Puerto Rican culture.
The Takeaway
Nuyo Coffee’s journey from a farm in Puerto Rico to the cups of urban coffee lovers is a testament to the power of storytelling and authentic branding. I brought this narrative to life, creating a brand that not only showcased exceptional coffee but also honored its cultural and sustainable roots. By combining thoughtful design, strategic marketing, and a focus on authenticity, I successfully positioned Nuyo Coffee as a bold, organic brand with a story worth savoring.
